Kingsford Charcoal Objective Parth Essay Example

Kingsford Charcoal Objective Parth Paper Kingdoms charcoal is a well-known brand in barbecuing community. As per survey in late asss 75% American Households owned barbecue grills and young and high-income families owned the most share apron. 80%. For a long time now Americans have shown love and passion for barbecue. Kingdoms Charcoal in America was considered in an oligopolies market. The criteria for differentiating the products in such a market is based on the quality, price, and promotion. Though, Kingdoms retained the position of arrest leader in year 2000, but the sales were dropping because of the problems such as increasing trend of gas grill use, less exposure and promotion of charcoal and decrease in market share and market growth rate of Kingdoms Charcoal. Competition from Royal Oak also had an impact on the sales. To overcome the current market situation brand managers Marcella Smith Bobble (HOBS MBA 96) and Allison Warren were asked to refurbish the brand image of Kingdoms, and formulate a marketing plan keeping the focus n future by not only improving the sales, but also improving the turnover of the overall charcoal industry. Objective of the marketing plan for Kingdoms Charcoal should cater the two aspects I. E. Financial Objectives, to improve profitability and growth and Marketing Objectives, to improve market share and sales. We will write a custom essay sample on Kingsford Charcoal Objective Parth specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kingsford Charcoal Objective Parth specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kingsford Charcoal Objective Parth specifically for you FOR ONLY $16.38 $13.9/page Hire Writer And it should provide answers to some of the major issues such as:- Is there a need to increase the budget for advertisements to compete with gas grills and private brands? How will the increase in prices affect the market share? Segmentation In 2000, a case study has proved that 66% of the barbecue lovers have a preference of charcoal over gas grills as they believe that the real experience and flavor reaches them when they use charcoal grill. The table below elaborates the percentage of the consumers using the two different kinds of Kingdoms Products. It is quite evident that 60% of the Kingdoms Charcoal users are happy to use both types of Kingdoms charcoal I. E. Regular as well as Instant. And this gives the company a great opportunity to experiment with different marketing techniques.

Conscience vs. Conscious

Conscience vs. Conscious Conscience vs. Conscious Conscience vs. Conscious By Mark Nichol What’s the difference between conscience and conscious? They stem from the same Latin root, but their usage is distinct. Writers occasionally confuse the two words, but if you remain conscious, you’ll likely be able to say with a clear conscience that you know the difference. Conscience and conscious both come from the Latin word conscius; the word elements mean â€Å"with† and â€Å"to know.† (Yes, the -science in conscience means the same thing as science itself.) Conscience is a noun meaning â€Å"sense of the quality of one’s character and conduct,† â€Å"adherence to moral principles,† and â€Å"consideration of fairness and justice.† Confusion between conscience and conscious occurs because the latter word is sometimes used as a noun synonymous with consciousness, meaning â€Å"mental awareness,† though the longer form is usually employed. More often, however, conscious appears as an adjective meaning â€Å"aware† or â€Å"awake,† or â€Å"involving perception or thought.† It also appears in combination with a noun in phrasal adjectives such as â€Å"budget conscious† to refer to someone who is concerned, sensitive, or vigilant about something. Conscience and conscious can be distinguished because the former word is qualitative people have various degrees of moral strength while conscious, as its antonym, unconscious, indicates, is quantitative: You’re either one or the other, whether the word is used as a noun or an adjective. However, consciousness, as the word is usually applied, like conscious refers to a continuum: We speak of raising one’s consciousness and of higher consciousness, because this quality can be improved or increased. Like the noun conscious, though, consciousness has a quantitative sense as well, referring to a state of mental activity, as opposed to unconsciousness caused by illness or injury. Other words descended from the Latin word are self-conscious, which literally means â€Å"self-aware† but has acquired a connotation of â€Å"preoccupied with how one is perceived by others,† an attitude that leads to shyness and stress, and conscionable and its more common antonym unconscionable; the latter means â€Å"inexcusable, reprehensible.† Conscientious means â€Å"scrupulous† or â€Å"careful†; a conscientious objector is someone who objects to a requirement on religious grounds. Originally, around the turn of the twentieth century, the context was mandatory vaccination, but ever since World War I, the primary sense has been of a person who refuses military conscription. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:100 Mostly Small But Expressive InterjectionsPeace of Mind and A Piece of One's Mind50 Words with Alternative Spellings

American War of Independence Essay Example | Topics and Well Written Essays - 1250 words

American War of Independence - Essay Example For the measurement of success of any social movement, factors like skilful organisation, optimum use of resources and the identification of opportunities, are vital indicators. Although the United States is usually regarded as a nation-state, supporters of American exceptionalism may prefer to see it as a state bathed in the glory of its own unique light. The country clearly has a sense of national identity and history, Americans refer to an 'American people'. Thus, patriotism is prominent in public life. Nationalism is the appropriate and recognized term for the associated ideology and political movements, within the present United States, and during its history. That does not necessarily correspond with current usage of the term in American politics, or with the views of self-described 'American nationalists'. (Bradford, 1999) In this regard, the British were more corrupt in America during the 19th century than any other colony. They could have established a more urban society and structure in order to lull the Americans into a false sense of rest as a strategy to curb the rebellion. (Smith, 1898) There are no two same theories about when the United States became a nation-state, and developed a sense of national identity. Some historians think that the United States was already a nation-state at independence, others that this occurred during the 19th century, either before or after the American Civil War. The United States was formed from a group of colonies under the authority of the British Crown, each established and governed independently of the others. For most of colonial America's history, a colonist had a duty to the colony and to the Crown, but not to other colonies. (Bradford, 1999) This attitude changed noticeably when the colonies faced a common threat in the French and Indian War. The Albany Plan of Union, although unsuccessful, served as a reference for future discussions. Soon after, the colonies faced another common grievance over taxes enacted by the British Parliament. As the dispute escalated, colonists started to view the British administration as hostile, and sought cooperation with other colonies in response. This cooperation produced the Continental Congress and ultimately independence as a confederation. Ties between the states strengthened with the ratification of the United States Constitution. (Smith, 1898

Major works of Western classic music Essay Example | Topics and Well Written Essays - 1500 words

Major works of Western classic music - Essay Example Piano played an important role in this nationalistic era of music composers and Charles Ives is an important person who inspired other composers in filling the nationalistic music with folk, march tunes as well as Piano rhythms. The composers of Nineteenth Century composed to nationalistic songs, thus giving rise to nationalistic tones to be famous. Significant among them is Charles Ives, born on 20th October 1874, who has composed music using experimental techniques and ideas. He has been considered as the first true great American Composer, as he composed for American hymns as well as songs and dance tunes. In addition to that he used polyrhythms and poly tonality in his composing that make use of dissonant harmonies and tone clusters. Though his works became famous in 1930 after he ceased to compose music, he received Pulitzer Prize in 1947 for his Symphony No. 3. The use of brass band, march tune, out of tune piano and all of them occurring at same time resulted in a path for a n ew breed of twentieth Century. Many young composers in 19th Century had nationalistic ideas regarding composing in contrast to their seniors who concentrated on romantic music. The composing of tunes by pioneers like Charles Ives had the sense of nationalism in them. The radicalism in the music of Europe influenced the composers in United States of America and resulted in a nationalistic era of music composing. Though the musical training of Ives is not much systematic, he learnt from his father, experiments and has become an eclectic musician. (Broyles, Michael (Author), 2004). The important fact in the career of Ives is that his tunes caught fame when he ceased composing by finding his fortune in insurance business. The reason might be that he did not have systematic training in music and might have lacked confidence in marketing his own music. That can be assumed from his own words "As a boy I was partially ashamed of my love of music an entirely wrong attitude". He convinced himself later that most of boys in America too felt the same and considered music as emasculated art and that might have forced him to quit music career after composing some tunes and symphonies (Hubbs, Nadine (Author), 2004). The nationalistic tones in his tunes and symphonies is due to his idealistic and democratic views and his quest to represent the unified American voice with the forms and traditions of European Classical Music. The musical sense and his interest in music came from his musician father, who settled in Danburry as a musician after the Civil War. As Charles Ives grew in aftermath of Civil War patriotic feelings that are popular in those days made him attract towards them and he mixed those feelings with his musical caliber to produce a pioneering tunes and symphonies. The nationalistic tone in his tunes came from his radical view of creating tone clusters. As a child he used Piano as a drum and his father sent him to drum classes. As he grew up his radicalism reflected in creation of tone clusters thus reflecting the quest of people for democracy and patriotism. Tone clusters are suitable tunes to represent the patriotic and nationalistic songs. His radical way of representing democracy

Information Technology Training Essay Example | Topics and Well Written Essays - 2000 words

Information Technology Training - Essay Example In any business organization, the core responsibility of the management is to ensure the consistency of its stakeholders' relationships, to establish that the planned output can be achieved with the planned inputs of labour, capital, and materials. For each of these relationships, there is a corresponding financial flow. Herein, the firm receives sales revenues from its customer, makes payments for to its suppliers, meets its wage bill and its tax bills and pays a return to its investors (Brancheau, Janz and Wetherbe, 1996). These are being totalled and summarized in the business value statements while the competitive environment- the relationship between the firm and its rivals-determines the degree to which the business value can be created. The purpose of any business strategy is to put together a set of relationships which maximize and meet the needs of any industry and to minimise problems. The merging of information technology and the business strategy in order to ensure growth and competitiveness of the company is often called strategic alignment. This happens when the Information Technology management performance merged with the most essential strategies and core proficiency of the business organisation (Burn, 1993). When both of these are being aligned, the capability of the Information Technology (IT) becomes consistent and amalgamated with the central strategic path of the organization as a whole, which allows different stakeholders to create a particular Information Technology linked business forces and organizational strategic ways and directions. The strategic alignment of the business strategy and the information technology management is not only risk-taking to the efficacy and efficiency of the organization to create a business value in using Information technology. The complexities of achieving business success through increased efficiency, effectiveness and competitiveness, combined with innovative applications of IT, has heightened the awareness of both IT and business managers towards more strategically oriented approaches for planning and management (Luftman, Lewis & Oldach, 1993). Some studies suggest that no business or corporate strategy is complete if there is no information systems strategy. For most firms it is the business strategy that increasingly is dependent on, or made possible by, investment in appropriate information systems. For some, however, the corporate strategy may be linked closely to information systems, especially if information technology provides the infrastructure through which the firm positions itself in its sector or plans to diversify or integrate into another sector. Using Information technology in a business signifies different advantages and disadvantages. It is said that people are living through an era in which organizations within industrialized societies are experiencing a prolific growth in the development and deployment of information and communications technologies. The development of an IT-strategy discourse has thus been partly the result of technology developments. It also reflects however a more widespread concern

Nurses Essay -- essays research papers

As hospitals across the country face a shortage of nurses, two South Jersey hospitals are revisiting a method health systems have used in the past - recruiting nurses from other countries. Susan Nicolosi, a health-care recruiter at Our Lady of Lourdes Medical Center in Camden, and Grace Corteza, a registered nurse originally from the Philippines, recently went to that Asian nation to sign 26 nurses for two-year commitments. The hope is that they will make South Jersey their home. "It's a very future-thinking thing," Nicolosi said after her return. "We are looking down the road. This nursing shortage is just going to get worse." Underwood-Memorial Hospital in Woodbury has contracted with a recruitment service to help it bring in 11 nurses from overseas. Despite the cost and immigration issues, recruiting nurses from outside the United States is a tactic many other hospitals and health systems are trying, or at least considering. "Everyone is looking at it," said Geri Moon, the New Jersey Hospital By 2020, there will be 20 percent fewer nurses than are necessary to staff hospitals, nursing homes, school infirmaries and other health institutions throughout the United States. The World Health Organization last year said the shortages amounted to a global staffing crisis. New Jersey Colleagues in Caring predicts a 30 percent shortfall of registered nurses in the Garden State - or a deficit of 24,100 by 2020. "I think the most recent survey that we did found 168, 000 nursing positions for which hospitals are recruiting and trying to fill, but are unable to do so with domestically trained nurses because the schools are not graduating them in the numbers they did 20 or 30 years ago," said Carla Luggiero, senior associate director of federal relations with the American Hospital Association. Health systems say the shortage is not affecting patient care, although some nurses' organizations say it does. There are now more nurses in their mid-to-late 40s than there are nurses in their 20s, the reverse of 20 years ago. Half the RN work force will be at retirement age in 15 years. Others are leaving the profession for more lucrative and less demanding jobs where they can use their skills. The problem is magnified by a significant drop in people enrolling in nursing schools and aging baby boomers who will soon barrage heal... ... president, who moved to New Jersey in 1984 around the same time as the wave of now- established Filipino nurses. Most have stayed with the hospitals that hired them for as long as 10 years, she said. In fact, her husband Leo- Felix Jurado - whom she met at an association meeting - was recently hired by his former recruiter to help review tests of the current group of Filipino applicants. When they arrive, Filipino nurses will find a familiar community in South Jersey. Census figures show 6,276 of the 1.2 million people in the tri-county area are of Filipino descent. The state nurses association, which sets up educational and cultural programs for new nurses, has seven regional chapters, including one in Mount Laurel. As far as other local health systems are concerned, Virtua Health and the Cooper Health System say they may recruit from the Philippines in the future. Kennedy Health System says it has no plans to do so. All the health systems here - including Lourdes - have outreach programs geared to local elementary and secondary school students. Of foreign recruitment, Nicolosi said: "We don't see it as a permanent fix, but we certainly see it as an opportunity."

Effective and Ethical Leadership Essay

Page 2. Throughout the evolution of modern business, leaders have strived to be effective and profitable. However, due to unprecedented business scandals throughout the past decade, strict adherence to the principles of business ethics has become more prominent and expansive than ever before. In light of scandalous and unethical business practices, as exuded by Enron and WorldCom for example, business leaders and governing agencies realize the importance of ethical behavior. Although there is not a clear cut or standard set of attributes that constitute an effective and ethical leader, there are several common aspects that can be identified. The most important attributes of an effective and ethical leader are trustworthiness and accountability. Employees must feel that they can trust their managers in any and every situation. Team members must believe that a manager has immaculate intentions for the well-being of the project and the team. Employees will work harder towards the goals of the organization as well as towards the goals of individual assignments if they feel that management is looking out for their best interests. Team members should not look at business management as an entity of oppression. Employees should be able to approach managers without intimidation or prejudice. In other words, workers should feel free to address concerns and express opinions. Experienced front line workers are more privy to minute details regarding the daily operations of the business. A worker that trusts his or her superior is more likely to express opinions and concerns that can enhance business activity or correct errors. Employees that trust the management of the organization will be more willing to work diligently towards the company’s goals. Employees that do not have a trustworthy management team can suffer from a reduction in morale. Overall, a lack of trust leads to a distant and less productive work environment. Page 3. Another equally important attribute of an effective and ethical leader is accountability. Effective managers should not be afraid to admit when they are wrong. Even the best managers make mistakes. In essence, a manager with a strong ethical track record will be able to address tough questions with realistic answers. Transcending departmental and hierarchal barriers, accountability promotes communication throughout the entire organization. For example, after years of slumping car sales coupled with rigid hierarchal divisions, Ford Motors decided to embark in a new direction with Alan Mulally as CEO in 2006. Throughout its century of existence, Ford â€Å"developed a very tall hierarchy, composed of managers whose main goal was to protect their turf and avoid any direct blame for its plunging car sales (Jones 2010). Even the COO Mark Fields stated that â€Å"at Ford you never admit when you don’t know something (Jones 2010). † New CEO, Alan Mulally, diligently worked to demolish the communication barriers between the divisions of production and to develop new ethical norms. For instance, he instituted weekly meetings where department heads were encouraged to openly share problems. Mulally promoted a new culture that was more accepting and open about mistakes. Moreover, sharing all a spects of production information through a universal lens can help to promote decreased production costs on a company-wide level. Organizations will prosper under a management that promotes and radiates accountability and trustworthiness. Employees are more prone to open lines of communication with trusted superiors. Managers that can accept responsibility for errors while co-piloting new plans of attack on pertinent issues can help to eliminate unnecessary depletion of organizational resources. A corporate culture that is built upon these attributes will be poised for future success. Page 4. Works Cited Jones, G. R. (2010). Organizational Theory, Design, and Change (6th ed. , p. 14). Upper Saddle River, NJ: Prentice Hall.